LOVESOONER FOUNDATIONS HELD

A FOUNDATIONS CAPSULE

MADE TO FEEL
LIKE BEING HELD.

One idea. Two ways to feel it.

HELD explores comfort through weight, softness, proportion and intention — creating pieces around the physical feeling of being surrounded.

The capsule is divided into two distinct experiences: HELD SOFT and HELD DEEP.

CAMPAIGN IMAGE COMING
HELD / 01 SOFT

HELD SOFT

THE LIGHTER
EVERYDAY HOLD.

EXPLORE HELD SOFT →
CAMPAIGN IMAGE COMING
HELD / 02 DEEP

HELD DEEP

THE HEAVIER
DEEPER HOLD.

EXPLORE HELD DEEP →

EVERY PIECE MEANS SOMETHING.

TWO EXPERIENCES.
INDIVIDUAL STORIES.

SOFT and DEEP define how the garment feels. Inside each experience, every individual HELD piece will carry its own name, identity and meaning.

Product names, imagery, fabrication, weight, construction and final details will be introduced as each piece is completed.

NOT JUST HEAVY. INTENTIONALLY HELD.

EXPLORE FOUNDATIONS →